East Aldenard Trading Company

See also: Lore

The East Aldenard Trading Company is the largest enterprise of its kind in Ul'dah, and owns such famous brands as "Sunsilk Tapestries", "Eshtaime's Lapidaries", "Romululu's Bric-a-Brac," and the "Jolly Raptor", a shipping conglomerate. In times past, the company's merchants traversed the trade routes to the east, and made a fortune in the process. Since the fall of Ala Mhigo, the Company has taken to conducting trade across the seas in search of profit, and its sphere of activity now stretches from Radz-at-Han to the far-flung countries of the Far East. Indeed, it was even rumored to have had dealings with provinces under the Garlean Empire for a period.

The company is known for its shrewd, even cutthroat, practices. It has been known to employ the Brass Blades to eliminate newcomers to the markets, and the local saying has it that to earn the Company's displeasure is to lose one's business in Ul'dah.